Syllabus (MASTER OF LIBRARY AND INFORMATION SCIENCE)

Course Type: MDC-1

Semester: 1

Course Code: BMDCIMST

Course Title: Information and Media Science

(L-P-Tu): 3-0-0

Credit: 3

Practical/Theory: Theory

Course Objective: This course aims to teach the students about some fundamental ideas relating to Mass Communication & Information Society. The students will also learn some basic ideas of computer applications (theoretical). The prime objective of the course is to enhance

Learning Outcome: In an Information-based mediatized society students’ insights about various dimensions of Information and Communication (including Advertisement and Market Research). Students will also be able to understand the ethical concerns associated with Informat

SIDHO-KANHO-BIRSHA UNIVERSITY

Syllabus on Information and Media Science

Multidisciplinary Course

Course Objectives: This course aims to teach the students about some fundamental ideas relating to Mass Communication & Information Society. The students will also learn some basic ideas of computer applications (theoretical). The prime objective of the course is to enhance the employability of the students.

Outcome: In an Information-based mediatized society students’ insights about various dimensions of Information and Communication (including Advertisement and Market Research). Students will also be able to understand the ethical concerns associated with Information and Mass Communication.

Unit 1: Basic concept of Data, Information (Forms & Types), Knowledge and Wisdom; Information Society (Definition, Features); Information & Media Literacy (Definition & Importance); Multimedia; Communication (Definition, Process and Forms), Mass Communication & Mass Media (Definition and Medium)

Unit 2: Laws- IPR (Copyright, Patent Act, Trademark, GI); Press and Registration of Books Act; RTI Act 2005; Media Laws & Ethics

Unit 3: Fundamentals of ICT- Hardware, Software, Operating System: (Definition & Types); Programming Language and Flow Charts, Parts of Computer; Generations of Computer; Types of Memory; Types of Storage Devices; Globalisation & Social Media: (Definition & Examples); Broadcasting & Webcasting

Unit 4: Advertising (Definition and Types, Market Research, Brand Identity); Public Relations (Definition and Concept, PRO, CSR)

References:

Balan, K. (1992). Corportae Public Relations. Sterling Publishers.

Vajpayee, S. (2010). Advertising Mamnagement. Jaipur: AADI Publications.

Andal, N. (2015). Communications Theories And Models. Himalaya Publishing House.

Ramesh, D. B. & Mahapatra, M. (2004). Information technology applications in libraries : a textbook for beginners (Mahapatra, Ed.). Utkal University.