Syllabus (BUSINESS ADMINISTRATION)

Course Type: ME-8

Semester: 7

Course Code: BBBAMEB47T

Course Title: Travel and Tourism Management

(L-P-Tu): 3-0-1

Credit: 4

Practical/Theory: Theory

Course Objective: Course Objectives The objective of this course is to provide and introduce the concept of Travel and Tourism and to provide an insight to hospitality services.

Learning Outcome: Course Outcomes The course will help to obtain the knowledge on the definition, nature, concepts, and types of tourism, to trace the evolution of tourism, barriers, interdisciplinary nature & career prospects and to gain in-depth understanding of roles and responsibilities of various tourism organizations.

Paper 2: Travel and Tourism Management

(4 Credits)

Course Objectives

The objective of this course is to provide and introduce the concept of Travel and Tourism and to provide an insight to hospitality services.

Course Outcomes

The course will help to obtain the knowledge on the definition, nature, concepts, and types of tourism, to trace the evolution of tourism, barriers, interdisciplinary nature & career prospects and to gain in-depth understanding of roles and responsibilities of various tourism organizations.

Course Content

Unit 1: Introduction to Travel & Tourism

Travel and Tourism – Meaning Definition, Types and forms of tourism and tourists, Difference between tourist, traveller, excursionist, visitor, Nature and scope of tourism, Origin, Evolution of Tourism and milestones, Myths and realities in tourism, Components, Typology, and Inter-disciplinary Approach of Tourism

Unit 2: Elements of Tourism

Components of Tourism- Characteristics of tourism products; Travel Motivation –Meaning and Types, Motivation Theories-Push and Pull Model, Cohens, McIntosh and Maslow; Tourism Destinations-Types, Location, DMOs. Transportation – Meaning, Types, Origin and its Importance- transport relationship.

Unit 3: Tourism Accommodation

Origin & Evolution of Accommodation, Types and classification. Meal plans, Types of reservations, mode of payment, Reservation and Billing Procedures. Hotel Circuits in India, Private Public Participation model and Hotel Industry.

Unit 4: Impacts of Tourism

Socio, Cultural Impact, Economic impact, Environmental Impact and Multi-Cultural Impacts of Tourism. Multiplier effect, leakages, Demonstration effect. Measures to regulate tourism impact, Prospects of Tourism.

Unit 5: Tourism Institutions and Organizations

National: Ministry of Tourism, Civil Aviation Department of Tourism, FHRAI, ITDC, FAITH (Federation of Associations in Indian Tourism and Hospitality), International: UNWTO (World Tourism Organization), UFTAA (Universal Federation of Travel Agents Association) PATA (Pacific Asia of Travel Agents), WTTC (World Travel and Tourism Council)

Suggested Readings:

A.K.Bhatia: Tourism Development, Principles and Practices.

Sunetra Roday, Archana Biswal, Vandana Joshi. Tourism Operations & Management (Oxford

Publication).

Sudhir Andrews: Introduction to Tourism & Hospitality Industry.

Krishan K Kamra: Economics of Tourism.

Jagmohan Negi: Grading & classification of Hotels, Tourism Resorts & Restaurants.

Pushpinder S Gill: Tourism and Hotel Management.

Pran Nath Seth: Successful Tourism Management-Fundamentals of Tourism

Lalitha Krishnamurthy & Arockia Rajasekar: Fundamentals of Tourism